IGT was one of the leading players in the return of the Peru Gaming Show (PGS) to its traditional dates last month. The focus of its participation was the Reactiva Peru program created by the technology developer for the gaming and sports betting industries. Yogonet spoke exclusively with Jessica Luna, Senior Director of Strategic Accounts for Latin America at IGTwho offered a positive assessment of the exhibition in Lima, and new details about the company’s strategies and approach for the Latin American markets.
Could you describe IGT’s tradeshow strategy for PGS this year, and how it addresses the demands of the particular and diverse Latam markets that are represented in Lima? What does your “Reactiva Peru by IGT” theme translate into here, which differential assets and investment does it imply?
Being Peru a country with a great gaming tradition and robust legislation widely recognized internationally, it is always the center of convergence of the main operators of the region, as well as the great number of local operators that year after year gather in an event, that for IGT is an important exhibition platform for its latest news and global launches, as well as the consolidation of its REACTIVA Peru plan presented at the beginning of the year, with a unique and exclusive gaming solution through its Floor Manager tool, which allows the operator to access to more than 100 titles of proven performance and to an Analysis module made up by experts of our brand. Undoubtedly, this year’s star product in Peru. Likewise, we were very pleased to present our Peak Slant 32″ and Peak Slant 49″ cabinets, both Top Performance in Latin America with record collections, followed by the successful MLP Prosperity Linkwhich is already looking like IGT’s hit for 2022.
Which are the company’s key goals and expectations for the event, and what progress and reception have you seen so far for each of your business segments?
Introducing the Reactiva Peru by IGT Plan, which in addition to providing the best business options brings a unique tool in the market, that allows to maximize the profitability of the square meter of the casinos through Floor Manager.
With this tool, the client has access to a library of more than 100 titles of the brand that can be downloaded in seconds from the cloud, an advantage that allows us to be more efficient in logistics and also customize our extensive library of games, according to the profile of each type of player, generating areas of opportunity that better adapt to the layout of the client, not to mention that along with Floor manager, our solution comes together with the analytics module, allowing the operator to have an integrated dashboard in real time and the contribution of our experts to their daily operation.
Are there any Latam-tailored developments taking center stage in order to gain competitive advantage? Which specific markets and segments do you target in particular with your presence here?
We are developing specific business strategies for the different Latin American markets focused on increasing our installed base through IGT’s direct participation schemeoffering the competitive advantage of Floor Manager as an exclusive tool in the market and the know-how of its global experience in the world’s leading casinos.
Likewise, IGT has demonstrated its commitment and growth in the MLP’s category designed to meet the highest demands of regional players and offer open and consistent competition in the gaming market. Taking advantage of the growing trend of players accepting frequent medium jackpots and exciting progressive winnings, IGT’s game designers have leveraged new and proven mechanics to develop the best content and most diverse MLP library in the company’s history.
As in-person industry events keep coming back, IGT has withdrawn from a major gathering like ICE 2022, but it has already attended other events afterwards. What’s your assessment of this in-person comeback so far, and what impact is it having on your regional business strategies and outlooks today?
Latin America is a face-to-face market, so since the beginning of this year we implemented our Reactiva Open House, inviting our local customers with a very good reception. The return to events has also been very beneficial for us. We see that this year PGS has had a great response and very good attendance, besides being the opportunity to meet with our customers and friends.
In February, you told us that IGT showcased 18 MLP titles at G2E that were under a testing period in Latam to collect feedback. Could you share an update and results of that process, and how it is being reflected today?
At IGT we have reinforced the commitment to drive the success of our unique library, all of IGT’s MLP games go through performance testing programs that help customers deploy the company’s games with consistency and confidence of performance. This strategy has enabled us to position robust products such as Olympus Link.
IGT’s compelling MLP library is available in a range of premium cabinets, including the impressive PeakSlant49, PeakSlant32 and CrystalDual 27, which integrate premium ergonomics and technical features for an unmatched player experience. Highlights of the MLP portfolio include the Egyptian Link game, which boasts attractive discovery, jackpot and rollover features that can lead to exciting free game bonuses and big wins. In addition, Super Wheelmania Linkone of IGT’s most compelling MLPs, offers a new level of entertainment and performance potential with festive themes that will bring eye-catching appeal to any casino floor.
Finally, keeping the momentum of entertaining MLP options going, IGT will introduce Fu Gui Hao Men and Prosperity Link. Both titles include vibrant Asian-inspired art packages, free games, multipliers, and a lock and respin bonus for uninterrupted player excitement.
IGT has completed an agreement to acquire iSoftBet this month. Also, it has signed a 10-year patent cross-licensing agreement with Aristocrat that covers game features and remote game server (RGS) technologies. What role will these two milestones play in your Latam strategies?
I am not the ideal spokesperson to speak to any of those issues, but what I can say is that IGT is committed to making strategic moves to grow our business, help our customers achieve their goals and meet player demand across all of their distribution channels.
As an end-to-end provider, anything that strengthens IGT’s legendary content portfolio across segments is a positive thing that will benefit customers in all geographies and players on all platforms.